Mikel Garcia · Marketing / Beyond Yield podcast
Mikel Garcia — CV

Mikel Garcia

Product Marketing Manager · Head of Marketing

Berlin, Germany

Product marketer working at the intersection of product, design and marketing. Six years marketing complex, technical products, most recently taking a fintech data company from Marketing Content Manager to Head of Marketing, where I run both strategy and hands-on execution for a lean team: campaigns, launches, SEO and content, plus the automation and tooling that let a small team ship like a big one. Active music producer and lifelong tinkerer with creative tools.

Experience

DIA

Data infrastructure for financial applications

  • Head of Marketing

  • Marketing Content Manager

Own marketing strategy and its execution for a technical product. Built the team's operating system across four workstreams (brand, product marketing, growth, ops) and ship the work myself: programmatic SEO, launch campaigns, partner co-marketing, industry data resources, a podcast, press features in Bloomberg, Forbes and Nasdaq, and reporting on GA4 and Search Console.

CoachHub

Digital coaching platform · Top 10 LinkedIn Startup Germany

  • Senior Business Development

  • Business Development

Go-to-market and business development for a fast-scaling B2B SaaS.

BlockState

Financial infrastructure

Marketing Content Manager

Content and marketing for a technical financial-infrastructure product.

AiServe Technologies

Computer-vision assistive tech

Marketing Manager · Intern

First marketing role at an early-stage AI hardware startup.

Education

OTH Regensburg

European Business, Administration & Management

Double diploma (EN / DE).

Cámara Bilbao University Business School

Business Marketing & Management

Skills

Product marketingGo-to-marketCampaign managementLaunches & promotionsContent strategyCopywritingBrand & positioningProgrammatic SEO / GEOPartnerships & co-marketingPR & media relationsSocial & communityMarketing opsTeam leadership & hiringMarketing automation & toolingAnalytics (GA4, Search Console)AI-assisted workflowsVideo editing (Premiere Pro, After Effects)Photo editing (Lightroom, Photoshop)

Music, photography & side projects

Everyday Eye

M Steep

Dwelling

Patio Chum

Languages Spanish · Basque · English · German

All work

Beyond Yield podcast

Interview show edited with an AI-assisted workflow; clips reshared by partner teams.

PodcastAI editing workflowCommunity

End to end

booked, hosted, edited

AI-assisted

edit, clips, captions

Reshared

by partner teams

Run the podcast end to end, from booking and hosting to an AI-assisted workflow that detects who is speaking, cuts the clips and switches cameras, so a lean team ships episodes without a production crew.

A podcast is a relationship machine as much as a content channel. Booking a guest is a reason to talk to a team you want to work with, and the episode gives both sides something to share. I run it end to end, from outreach and hosting to the edit.

The edit is where a lean team usually gets stuck, so I built an AI-assisted workflow that detects who is speaking, cuts the clips and switches cameras. It keeps episodes shipping without a production crew, and the clips are what actually travel.

Impact

Not huge download numbers, but high-value branding: clips get reshared by the teams and players we care about, and each episode opens or deepens a business relationship.