An operating system that lets a small team move like a big one.
4 workstreams
one owner each
Quarterly OKRs
weekly sprints
Day one
new-hire ready
Built the system the team runs on: four workstreams (Brand & Positioning, Product Marketing, Growth, Ops), a clear department-ownership model, quarterly OKRs and a sprint cadence, plus a shared, version-controlled knowledge base where meetings and research are auto-summarised and filed, so every function pulls each other's latest context.
Strategy only matters if it ships. I wrote the operating system the team runs on: four clear workstreams, one owner each, quarterly OKRs, and a weekly sprint rhythm so work moves without ambiguity. It is the layer that connects planning with actually getting things out the door.
Underneath it sits a shared, version-controlled knowledge base where meetings and research are auto-summarised and filed, so every function pulls each other's latest context. The whole thing is written to be picked up by a new hire on day one.
Impact
A lean team ships consistently against strategy. It's the layer that connects planning and strategising with actually getting things out the door, and it's designed to be executable by a new hire from day one.