Mikel Garcia · Marketing / Listicle content stunts
Mikel Garcia — CV

Mikel Garcia

Product Marketing Manager · Head of Marketing

Berlin, Germany

Product marketer working at the intersection of product, design and marketing. Six years marketing complex, technical products, most recently taking a fintech data company from Marketing Content Manager to Head of Marketing, where I run both strategy and hands-on execution for a lean team: campaigns, launches, SEO and content, plus the automation and tooling that let a small team ship like a big one. Active music producer and lifelong tinkerer with creative tools.

Experience

DIA

Data infrastructure for financial applications

  • Head of Marketing

  • Marketing Content Manager

Own marketing strategy and its execution for a technical product. Built the team's operating system across four workstreams (brand, product marketing, growth, ops) and ship the work myself: programmatic SEO, launch campaigns, partner co-marketing, industry data resources, a podcast, press features in Bloomberg, Forbes and Nasdaq, and reporting on GA4 and Search Console.

CoachHub

Digital coaching platform · Top 10 LinkedIn Startup Germany

  • Senior Business Development

  • Business Development

Go-to-market and business development for a fast-scaling B2B SaaS.

BlockState

Financial infrastructure

Marketing Content Manager

Content and marketing for a technical financial-infrastructure product.

AiServe Technologies

Computer-vision assistive tech

Marketing Manager · Intern

First marketing role at an early-stage AI hardware startup.

Education

OTH Regensburg

European Business, Administration & Management

Double diploma (EN / DE).

Cámara Bilbao University Business School

Business Marketing & Management

Skills

Product marketingGo-to-marketCampaign managementLaunches & promotionsContent strategyCopywritingBrand & positioningProgrammatic SEO / GEOPartnerships & co-marketingPR & media relationsSocial & communityMarketing opsTeam leadership & hiringMarketing automation & toolingAnalytics (GA4, Search Console)AI-assisted workflowsVideo editing (Premiere Pro, After Effects)Photo editing (Lightroom, Photoshop)

Music, photography & side projects

Everyday Eye

M Steep

Dwelling

Patio Chum

Languages Spanish · Basque · English · German

All work

Listicle content stunts

Dozens of developer-tooling list pages (faucets, RPCs, testnets) that pulled 1k+ clicks a month at their peak.

Content strategyEvergreen SEOBranding

1k+ / mo

clicks at their peak

Dozens

developer-tooling pages

4%+ CTR

on the best pages

Published dozens of developer-tooling list pages, the faucets, RPCs and testnets a builder searches for across every chain: fast to produce, strong for branding, and built to keep earning traffic long after publishing.

Not everything needs to be a big production. A well-made 'top 10' piece on a topic the audience already searches for is cheap to produce, easy to share, and keeps earning traffic for years. Done consistently, they become a durable layer of visibility underneath the launch-moment content.

The craft is in picking topics with real search demand and making the pieces genuinely better than what already ranks, so they hold their position and keep compounding.

Impact

At their peak these pages pulled over a thousand clicks a month between them, cheap to make and compounding for free. We are deliberately winding them down now as priorities shift, but they are a clean example of how well-targeted long-tail content becomes a durable traffic layer.