Mikel Garcia · Marketing / Product launch kits
Mikel Garcia — CV

Mikel Garcia

Product Marketing Manager · Head of Marketing

Berlin, Germany

Product marketer working at the intersection of product, design and marketing. Six years marketing complex, technical products, most recently taking a fintech data company from Marketing Content Manager to Head of Marketing, where I run both strategy and hands-on execution for a lean team: campaigns, launches, SEO and content, plus the automation and tooling that let a small team ship like a big one. Active music producer and lifelong tinkerer with creative tools.

Experience

DIA

Data infrastructure for financial applications

  • Head of Marketing

  • Marketing Content Manager

Own marketing strategy and its execution for a technical product. Built the team's operating system across four workstreams (brand, product marketing, growth, ops) and ship the work myself: programmatic SEO, launch campaigns, partner co-marketing, industry data resources, a podcast, press features in Bloomberg, Forbes and Nasdaq, and reporting on GA4 and Search Console.

CoachHub

Digital coaching platform · Top 10 LinkedIn Startup Germany

  • Senior Business Development

  • Business Development

Go-to-market and business development for a fast-scaling B2B SaaS.

BlockState

Financial infrastructure

Marketing Content Manager

Content and marketing for a technical financial-infrastructure product.

AiServe Technologies

Computer-vision assistive tech

Marketing Manager · Intern

First marketing role at an early-stage AI hardware startup.

Education

OTH Regensburg

European Business, Administration & Management

Double diploma (EN / DE).

Cámara Bilbao University Business School

Business Marketing & Management

Skills

Product marketingGo-to-marketCampaign managementLaunches & promotionsContent strategyCopywritingBrand & positioningProgrammatic SEO / GEOPartnerships & co-marketingPR & media relationsSocial & communityMarketing opsTeam leadership & hiringMarketing automation & toolingAnalytics (GA4, Search Console)AI-assisted workflowsVideo editing (Premiere Pro, After Effects)Photo editing (Lightroom, Photoshop)

Music, photography & side projects

Everyday Eye

M Steep

Dwelling

Patio Chum

Languages Spanish · Basque · English · German

All work

Product launch kits

A full asset kit for every launch, shipped on time.

Go-to-marketLaunch assetsCopywritingVideo

Full kit

page, email, video, social

Brief → live

owned start to finish

Reusable

template every time

For each launch I package the whole kit: a landing page, email capture, a pillar post, a short emotional cut and a longer explainer video, and the social threads, all wrapped around one clear story and sequenced across channels so the release lands as a single moment.

The discipline is starting from the story, not the asset list. Once the angle is right, everything else (the page headline, the email subject, the video hook, the first line of the thread) follows from it and stays consistent across every surface.

I get hands-on with all of it: writing and polishing the copy, finishing the creative, and running the day-by-day rollout so nothing slips. Brief to live, start to finish, owned by one person.

Impact

Launches ship as one coordinated push instead of a scramble, and the kit is a reusable template, so the next one starts ahead rather than from a blank page.