One AI-built content page for every asset we support, ranking on page one at scale.
775K
Search impressions / quarter
Top 3
for high-intent 'api' queries
1,000+
clicks from a single page
Designed a programmatic content system that generates a dedicated, genuinely useful page for every asset the product supports, built through an AI API pipeline so the pages scale with the product rather than by hand.
The insight was simple: every asset we support is something a developer might search for, usually paired with words like 'API', 'price feed' or 'oracle'. That is thousands of long-tail queries with real intent and almost no good answers. Rather than write those pages by hand, I built a pipeline that generates a genuinely useful page for each one and keeps them current as the product grows.
I owned the whole loop: the keyword model, the page template and internal-linking rules, the generation prompts, and the reporting in Search Console to see what was landing and iterate. The same playbook maps onto any product with a large surface area, where every feature, integration and use case is its own searchable intent.
Impact
Keeps the product's features top of mind year-round. High-intent pages rank on page one, often in the top three, the site pulls over 775,000 Search impressions a quarter, and individual programmatic pages drive a thousand-plus clicks on their own. Beyond the branding, it delivers a steady stream of inbound leads.