Automations and AI tooling that let one marketer do the work of several.
Agents
draft content at scale
AI creative
on-brand, localized
Personas
pre-launch testing
I build the stack, not just use it: agents and automations (Claude, n8n, live data feeds) that draft newsletters, product updates and research; AI creative production wired to the brand book, including localized video; and synthetic-audience personas I use to pressure-test a campaign from the buyer's side before a single asset is made.
The persona testing is the part people underrate. Simulating the exact person I am writing for and letting them poke holes in a campaign catches the weak angles before launch, while they are still cheap to fix.
None of it replaces taste. The stack removes the busywork so the time goes into judgement: the story, the hook, the thing that actually makes someone stop scrolling.
Impact
It is how a lean team keeps pace with a much larger one: more shipped, faster, with the craft intact. The analytical, technical side of marketing is where I am most at home.